Jun 9, 2011
Rick Marcet describes the innovative Win/Loss practices at Microsoft.
Feb 21, 2011
Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
Jan 30, 2011
Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.