Jun 9, 2011
Rick Marcet describes the innovative Win/Loss practices at Microsoft.
Feb 21, 2011
Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
Dec 21, 2010
Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.
Aug 14, 2010
Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working...