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Competitive Intelligence Podcast

Welcome to the Competitive Intelligence podcast archive! Here you will find classic episodes of the CI Podcast.

Jun 9, 2011

Rick Marcet describes the innovative Win/Loss practices at Microsoft.

Feb 21, 2011

Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.


Jan 30, 2011

Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions.  This episode is particularly useful for CI managers.