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Competitive Intelligence Podcast

Welcome to the Competitive Intelligence podcast archive! Here you will find classic episodes of the CI Podcast.

Jun 9, 2011

Rick Marcet describes the innovative Win/Loss practices at Microsoft.

Feb 21, 2011

Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.


Dec 21, 2010

Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.


Sep 12, 2010


Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques.  We also discuss the dynamics of disruptive innovation in...

Aug 14, 2010

In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at  We talk about Ted's recent blog entry "The Problem with Competitive Intelligence."

Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform...