As I mentioned in the last episode of the podcast, Jason Voiovich will be joining the Intelligence Collaborative for our weekly webinar this coming Friday, April 16 at 10:30 AM EDT.  The discussion will be around the brand of competitive intelligence as a profession.  You can register for the event here: http://bit.ly/9Xr4rP.

Here is a PDF file of Jason Voiovich's article from the January - March 2010 edition of "Competitive Intelligence" magazine.

Jason Voiovich of Ecra Creative discusses his timely article "Branding CI: Challenges and Opportunities."  Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.