Jun 9, 2011
Rick Marcet describes the innovative Win/Loss practices at Microsoft.
Feb 21, 2011
Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
Jan 30, 2011
Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.
Dec 21, 2010
Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.
Sep 12, 2010
Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques. We also discuss the dynamics of disruptive innovation in...